Roses Are Red

I met the lovely and iconic Grace Coddington very recently, for just a few seconds – she was at the newly relocated Dover Street Market launching her new perfume, simply named Grace – She looked wonderful dressed in her low key black ensemble with her amazing frizzed red hair framing a still beautiful classic face – Grace was one of the most photographed models in the 1960s.

She was also best remembered for the famous Vidal Sassoon geometric five point haircut in the early 1960s, Vidal Sassoon created this dramatic haircut for Grace to compliment her beautiful bone structure.

Although the perfume is a collaboration between the avant- garde label Comme des Garcons and Grace Coddington, she instigated the idea and it was then conceived by Christian Astuguevieille, Comme des Garcons perfumer, who followed Grace’s vision throughout, from start to end.

Coddington has loved English roses throughout her life so the concept of the perfume was going to be a floral, her lifelong well documented love of cats has been incorporated into the bottle design, the silver cap is moulded into a cats head with more feline humour hiding within the packaging.

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The perfume launch was in typical cool Comme des Garcon mode, and I was looking forward to visiting the new Dover Street Market in it’s new home on The Haymarket –

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The store is huge and beautifully styled but after climbing the staircases to each floor I think I was already missing the original store on Dover Street.

Like all new homes it takes a while to settle in, the young staff who work at the DSM are always delightful and welcoming  –   A visit to Dover Street Market is comparable to visiting any modern central London art gallery, it is one of the most inspiring stores in London – the fashion and styling is breathtaking in it’s originality and daring.

Celebrity perfume launches are foremost about meeting the name behind the perfume and I was eager to see both Grace Coddington and to discover her fragrance.

The perfume is rose through and through, a heady bouquet of Moroccan rose – Christian Astuguevieille describes how he makes the rose and then breaks it and with the addition of notes of mint, basil , bergamot, freesia and peach blossom the perfume starts to become a more contemporary composition – the challenge for him was to create Grace Coddington’s vision of what she dreamed her perfume to be but that it also possessed the inimitable Comme des Garcons edge.

I read Coddington’s book a few years ago, Grace a Memoir and saw the movie, The September Issue, both the book and especially the film turned the spotlight onto this very talented woman and made the public aware of her amazing value to the fashion industry –

Grace is a long lasting sophisticated rosey scent which has been created to personify the legendary stylist and to bring alive in fragrance her spirit and character –

Grace Coddington’s life and work has for many years been centred around living in the U.S.  –   Grace the perfume reveals she is still very much an English rose at heart.

The roses on  display at Chelsea Flower Show last week were sensational, our love of roses and their fragrance never diminishes and a new rose perfume for the season is perfect timing.

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